· 5 min read · José Rivera
Podcast agency or studio rental? What your brand needs
When a brand decides to make a video podcast, the first question is usually who to call: a podcast agency or a studio. They do not do the same thing and they do not cost the same. Here is how to tell them apart and work out which one you need.
Short answer
A podcast agency handles everything: format, script, guests, recording, editing and publishing. A studio provides the space, the equipment and sometimes the editing. If you already know what to say, a studio is enough; if you lack the time or the team, you need an agency.
What a podcast agency does
A podcast agency produces the show from start to finish. It designs the format, writes the scripts, finds and prepares guests, organises the recordings, edits and publishes. You bring the brand and the people who speak.
It is the most convenient option and also the most expensive, because you pay for strategy, production and management hours on top of the recording.
What a studio gives you
A studio provides the room, cameras, microphones and lighting. Some, like Dos Líneas, add a technician at every session and editing: in our case, the episode edited with AI and 5 reels within hours, from €99 an hour.
The content, the guests and the publishing are up to you.
A studio is enough if…
- You already know what your podcast is about and who hosts it.
- You have guests or topics for several episodes.
- Someone on your team can publish on YouTube and social media.
- You want to keep the cost per episode under control.
You need an agency if…
- The format and goal are not clear yet.
- Nobody on the team has time for scripts and guests.
- You want a long series on a fixed schedule with someone driving it.
- You need someone to handle publishing and metrics as well.
The middle option
You do not always have to choose. At Dos Líneas you can start by renting the studio with editing and, if you run short of time, move to the full service: concept, script, guests, recording, editing and publishing. We also record at your office. See the options on corporate podcast production and a practical guide in how to produce a corporate podcast.
Frequently asked questions
What is the difference between a podcast agency and a studio?
An agency produces the podcast from start to finish; a studio provides the space, equipment and sometimes editing. With a studio, content and publishing are up to you.
Which is cheaper?
The studio. At Dos Líneas, from €99 an hour with an edited episode and 5 reels. An agency also charges for strategy and production.
Is Dos Líneas an agency or a studio?
Both: a studio with editing and, if you need it, full-service production.
Book your session
Tell us what you want to record and we will reply with available dates.
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