· 6 min read · José Rivera
Corporate podcasts: how a company produces one, step by step
More and more companies record their own video podcast: to tell client stories, talk about their industry or show how their team works. Producing one is not complicated if you approach it in the right order. This is the guide we give companies that come to the studio.
Short answer
A corporate podcast is produced in five steps: goal and audience, format, schedule, recording with editing, and publishing. The cost depends on the number of episodes and how much you do yourselves; at Dos Líneas we quote it after a first meeting.
What a corporate podcast is for
A corporate podcast is a conversation a company produces to talk about what it knows. It helps people find you as a reference in your industry, lets clients describe their experience in their own words and makes people want to work with you.
On video it goes further: every episode also goes on YouTube and is cut into clips for LinkedIn, Instagram and TikTok.
Formats that work
- Client interview: the client explains the problem they had and how you solved it. The most credible case study there is.
- Expert panel: two or three people from your team debate an industry topic.
- Educational series: one episode per topic, with someone from the company as the regular host.
- Employer branding: the team explains how they work, what projects they do and why they are there.
- Internal training: sessions recorded once that people can watch again.
Step by step
- Goal and audience. Decide what the podcast is for and who needs to see it. Everything else depends on this.
- Format and host. Pick a format from the list and one person to host it every time.
- Schedule. A short, consistent series (for example, 4 episodes in a month) beats lots of episodes with no dates.
- Recording and editing. With a technician in the room and AI editing, you get each episode and its reels within hours.
- Publishing. YouTube and Spotify for the full episode; LinkedIn and social media for the reels.
What it costs
The cost depends on how much you do yourselves: booking the studio with editing is not the same as handing over the full service (concept, script, guests and publishing) or recording at your office. The number of episodes matters too: an 80-minute session gives between 30 and 50 minutes of effective recording.
At Dos Líneas, for companies, we first have a meeting to understand the project and then send a proposal with a schedule and a fixed price. See everything on corporate podcast production.
What to do in-house and what to outsource
What a company does best is bring the knowledge and the people. What is worth outsourcing is the technical side: studio, sound, cameras and editing. If you also lack the time to design the format or find guests, that is an agency’s job. We explain it in podcast agency or studio rental.
Frequently asked questions
What is a corporate podcast?
A podcast a company produces to talk about its industry, its clients or its team, usually on video for YouTube and social media.
How much does a corporate podcast cost?
It depends on the number of episodes and whether you only need the studio and editing or the full service. At Dos Líneas we first have a meeting and then send a proposal with a fixed price.
How many episodes should we record to start?
A short, consistent series works best: for example, 4 episodes in a month.
Book your session
Tell us what you want to record and we will reply with available dates.
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